generated by the Fort McCoy Morale, Welfare and Recreation (MWR)
program support a number of activities and events that improve the
quality of life for Soldiers, and consequently, for other members of
the Fort McCoy community, said Mike Lupacchino.
McCoy's personnel serve customers
during lunch. (Photo by
Lupacchino, the director of Community Activities (DCA), said
the MWR program has several sources that generate most of the net
profits before depreciation. For the current fiscal year, which ends
Sept. 30, the MWR program is expected to show a net profit of about
$900,000 before depreciation, he said. All of the profits are put back
into the program to improve facilities, etc.
"In many activities, our goal is to provide the service
and break even if we can," he said. "We're trying to offer a
variety of programs and events to meet the needs of the
Some of the activities/events included in this category are the
Child and Youth Services programs, Arts and Crafts, Recreation Center,
Auto Crafts, the Rumpel Fitness Center and the MWR Car Wash, among
others, he said.
A record crowd attends the Army
Concert Tour event at
. (Photo by Sheila
The top MWR money generator at Fort McCoy is the club, McCoy's,
in building 1571. McCoy's generates about 50 percent of the Fort McCoy
MWR net profits before depreciation, Lupacchino said. The next most
profitable source is the Outdoor Recreation Program, which includes
the Pine View and Whitetail Ridge Recreation Areas. Pine View and
White Tail generate about 25 percent of the MWR net profits before
depreciation, he said.
The Army Concert Tour is the third highest profit generator at
10 percent. The eighth Army Concert Tour performance at Fort McCoy in
July (the first was in 1997) attracted a sold-out crowd of almost
"This is important to us because it's a one-day event,
albeit one with a lot of planning, that we can make a good profit
from," Lupacchino said. "Our future goal is to keep offering
the concerts and continually upgrade the acts we have coming
Lupacchino said another important MWR revenue stream is Army
and Air Force Exchange Service (AAFES) dividends. This is not an MWR
program, but some of the proceeds come back to the installation and
MWR. The AAFES dividends are generated by profits on sales of AAFES
merchandise, such as at the Post Exchange Mini Mall.
The Tactics Paintball Course is
operational near Whitetail Ridge Recreation Area. (Photo
by Rob Schuette)
For the past few years, the MWR profits have predominantly gone
to McCoy's to improve its offerings, Lupacchino said. That included
the McCoy's Courtyard addition to provide an outdoor venue.
"We've invested a lot of money in the club, and now we
believe we have it where it needs to be for the next four to five
years," he said.
During this year, the profits will be aimed at improving the
Car Wash and Pine View. Lupacchino said the upgrades at Pine View will
continue over several years.
Improvements at the car wash will include an automatic
touchless bay to go along with the self-service bay(s), he said.
The next big project is to improve Pine View by installing
water and sewer and other amenities on the east side of Squaw Lake to
provide the infrastructure to add up to 40 cabins, he said. Currently,
the installation has four cabins.
"We now predominately run a weekend camping operation
except for the cabins," Lupacchino said. "Their occupancy
rate is in the 90 percent range. We're looking at making Pine View a
destination location. And we're looking at adding things that would
encourage campers to stay longer than a weekend and to stay here all
The new Tactics Paintball Course recently completed at
Whitetail Ridge also has the potential to bring in additional MWR
revenues. Lupacchino said the sport is one of the top-rated
extreme-action adventure sports
"These amenities will help sell our current
campground," he said. "They're all money-generating
Lupacchino said increased profits at Pine View and Whitetail
would help reduce the reliance on McCoy's to generate MWR profits.
"We feel if we provide a quality product and customer
service, the goal of generating revenue will take care of
itself," he added.
For more information about MWR events or services, call the MWR
Events Line at (877) 864-4969 or visit the MWR Web site at http://www.mcccoymwr.com.