Fort McCoy News February 14, 2014

McCoy DFMWR begins growing Twitter followership

BY SCOTT T. STURKOL
Public Affairs Staff

Building on success seen through one social media outlet, the Fort McCoy Directorate of Family and Morale, Welfare and Recreation (DFMWR) marketing effort is working on building a followership in another.

"Social media has been very successful for marketing Fort McCoy MWR," said Jobi Spolum, DFMWR Marketing Director.

"It's another way to provide exposure for the facilities and events. We are also able to get the word out instantly, so cancellations, updates and even military specials can be sent to the customers in a timely manner."

Since April 2010, Fort McCoy MWR has had a Facebook page. Now, more than 2,000 people "like" (follow) the page, and, because of that successs, they're looking to grow their presence on the outlet Twitter.

Twitter is a social media outlet where status postings are referred to as "Tweets."

According to company statistics, more than 500 million Tweets are sent every day by more than 230 million active users.
Each Tweet can be no longer than 140 characters.

According to www.twitter.com, Twitter was born as a mobile service and was "designed to fit into the character limit of a text message" from a mobile phone.

"Brevity keeps Twitter fast-paced and relevant by encouraging people to Tweet in the moment and to focus on the essential idea they are trying to communicate," the website states.

The followership on the Fort McCoy MWR Twitter page is currently small, but their audience is growing every day.

"Social media, for us, is really just another way to send information to the MWR community," Spolum said.

Social media pages complement an already vigorous marketing effort by DFMWR that includes a weekly MWR newsletter available via direct message by email and on the Web at http://www.mccoymwr.com. The post's community newspaper, The Real McCoy, also publicizes many MWR events in its print and online formats.

Typically, information shared on any of the social media platforms include news and event updates for people to attend or know about. To see Fort McCoy MWR on Twitter, a Twitter account is needed. Once an account has been established, find the page by searching "Fort McCoy MWR" in the Twitter search bar.

For more information about Fort McCoy MWR programs, call 608-388-7400 or send email to usarmy.mccoy.imcom-fmwrc.list.dfmwr-marketing@mail.mil.

How to access Twitter

• Twitter can be accessed via any Internet connection using a desktop or laptop computer or devices such as tablets, smart phones and cell phones. From any computer with a browsing capability, just go to http://twitter.com and start Tweeting once an account is established.

• Most cell phones or smart phones usually have built-in applications on the phone for social-media browsing, to include Twitter.

• Keep in mind when using a social media app that charges may apply for data usage.

How to set up a Twitter account

• Go to http://twitter.com and find the sign-up box, or go directly to https://twitter.com/signup.

• Enter your full name, email address, and a password.

• Click "Sign up for Twitter."

• On the next page, you can select a username (usernames are unique identifiers on Twitter) — type your own or choose one suggested. They'll tell you if the username you want is available.

• Double-check your name, email address, password, and username.

• Click "Create my account." You may be asked to complete a Captcha to verify that you're human.

• Twitter will send a confirmation email to the address you entered on sign up; click the link in that email to confirm your email address and account.

(Source: Twitter.com)