DALLAS (Army & Air Force Exchange Service) — When the
Army & Air Force Exchange Service unveiled its new brand at Tinker Air
Force Base Sept. 17, it ushered in a new era for Exchange shoppers.
The Army & Air Force Exchange Service, now known as the “Exchange,” on
second reference also has a new tagline of “you save, we give back,” and
a new “X” logo.
“The ‘X’ simplifies the many terms Army and Air Force Exchanges have
been known as throughout the years,” said Army & Air Force Exchange
Service’s Senior Enlisted Advisor Chief Master Sgt. Jeffry Helm. “This
endeavor marks the end of Post Exchange, Base Exchange, AAFES, ‘AFEES,’
PX and BX confusion. Now, the ‘Exchange’ stands ready to meet all
authorized shoppers’ needs.” Army & Air Force Exchange will be used on
the first reference, where appropriate.
“Even though there’s a new look, customers around the world will still
receive the same competitively-priced products and tax-free shopping
they’ve come to expect from their Exchange benefit,” said Helm.
“Regardless of the appearance, the benefit remains the same.”
The upgrade is happening everywhere the Exchange has a presence,
including shoppers’ mailboxes and computers as the website changes to
For more information about the Fort McCoy Exchange, call the Exchange
Store Manager Neal Smart at 608-269-5064.