Events, programs using commercial
sponsorships strictly regulated
|The Fort McCoy Family and Morale, Welfare and
Recreation (Family and MWR) Commercial Sponsorship program is designed
to support Family and MWR events and programs at the installation by
obtaining private-sector funding, services, or supplies in exchange for
advertising and promotional opportunities within the military community.
The funding allows Family and MWR staff to provide events or offer
expanded events to improve the quality of life for Soldiers and their
Family members, as well as members of the Fort McCoy work force.
Because of those special considerations, the Commercial Sponsorship
program is authorized only for Family and MWR events.
Liz Weaver, Fort McCoy Family and MWR Sponsorship & Advertising
Coordinator, said, “We work very closely with local businesses to obtain
support for the multiple events supported by MWR. It’s important that
the businesses outside the gates know that we are the central point (for
them to work with) in supporting the troops here at Fort McCoy.”
Throughout the year, the Family and MWR program uses commercial
sponsorships to support the Army Concert Tour, golf tournaments, the
Wellness Fair, the Day for Kids, and the Army Birthday Celebration,
among other events.
Family and MWR sponsorship and advertising managers may not solicit
commercial sponsorship on behalf of private organizations or
installation events not conducted by the Family and MWR.
Private organizations at Fort McCoy are defined as self-sustaining and
As self-sustaining organizations, they procure operating funds primarily
through dues, contributions, service charges, fees or special assessment
Examples of private organizations at Fort McCoy include, Friends and
Spouses of Fort McCoy, the United States Field Artillery Association,
the Association of the United States Army (AUSA, Robert B. McCoy
Chapter) and the Warrant Officers Association, Chapter 317. These
organizations operate under Army Regulation 210-22.
Other examples of private organizations that may offer events at Fort
McCoy include such entities as the Boy or Girl Scouts, 4-H Clubs,
motorcycle programs, etc.
In addition, an event held by a private organization or an installation
entity at a Fort McCoy Family and MWR facility does not automatically
qualify as an official Family and MWR event, nor does it make the event
eligible for Family and MWR or commercial sponsorship.
A private organization may raise funds or obtain cash or donated
products to support its activities at Fort McCoy, but cannot promise any
advertising exposure or public recognition. In the same vein, Joint
Ethics Regulation-paragraph 3-206a allows Department of Defense
organizations to co-sponsor a civic or community activity, except for
fund-raising or membership drives, in certain instances. These would
include when the business of the co-sponsoring business is unrelated to
the purpose or business of the event.
Strict regulations are in place throughout the Army and at Fort McCoy to
help ensure commercial sponsorships are not abused. Individuals who can
perform commercial sponsorship and advertising duties for Fort McCoy are
limited to Family and MWR employees.
Command authorities within Family and MWR have designated by name and in
writing individuals at Fort McCoy who can perform commercial sponsorship
and advertising duties.
Family and MWR employees authorized to work with commercial sponsorship
must receive appropriate professional developmental training.
All sponsorship agreements with businesses must be reviewed by the Fort
McCoy Installation Legal Office to ensure they meet all legal
For more information about commercial sponsorship in the Fort McCoy
community, call the Family and MWR Marketing Office at 608-388-5358.
(Submitted by the Fort McCoy Family and Morale, Welfare and
Recreation Marketing Office.)