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 September 24, 2010

News

Events, programs using commercial sponsorships strictly regulated

The Fort McCoy Family and Morale, Welfare and Recreation (Family and MWR) Commercial Sponsorship program is designed to support Family and MWR events and programs at the installation by obtaining private-sector funding, services, or supplies in exchange for advertising and promotional opportunities within the military community.

The funding allows Family and MWR staff to provide events or offer expanded events to improve the quality of life for Soldiers and their Family members, as well as members of the Fort McCoy work force.

Because of those special considerations, the Commercial Sponsorship program is authorized only for Family and MWR events.

Liz Weaver, Fort McCoy Family and MWR Sponsorship & Advertising Coordinator, said, “We work very closely with local businesses to obtain support for the multiple events supported by MWR. It’s important that the businesses outside the gates know that we are the central point (for them to work with) in supporting the troops here at Fort McCoy.”

Throughout the year, the Family and MWR program uses commercial sponsorships to support the Army Concert Tour, golf tournaments, the Wellness Fair, the Day for Kids, and the Army Birthday Celebration, among other events.

Family and MWR sponsorship and advertising managers may not solicit commercial sponsorship on behalf of private organizations or installation events not conducted by the Family and MWR.

Private organizations at Fort McCoy are defined as self-sustaining and non-federal entities.

As self-sustaining organizations, they procure operating funds primarily through dues, contributions, service charges, fees or special assessment of members.

Examples of private organizations at Fort McCoy include, Friends and Spouses of Fort McCoy, the United States Field Artillery Association, the Association of the United States Army (AUSA, Robert B. McCoy Chapter) and the Warrant Officers Association, Chapter 317. These organizations operate under Army Regulation 210-22.

Other examples of private organizations that may offer events at Fort McCoy include such entities as the Boy or Girl Scouts, 4-H Clubs, motorcycle programs, etc.

In addition, an event held by a private organization or an installation entity at a Fort McCoy Family and MWR facility does not automatically qualify as an official Family and MWR event, nor does it make the event eligible for Family and MWR or commercial sponsorship.

A private organization may raise funds or obtain cash or donated products to support its activities at Fort McCoy, but cannot promise any advertising exposure or public recognition. In the same vein, Joint Ethics Regulation-paragraph 3-206a allows Department of Defense organizations to co-sponsor a civic or community activity, except for fund-raising or membership drives, in certain instances. These would include when the business of the co-sponsoring business is unrelated to the purpose or business of the event.

Strict regulations are in place throughout the Army and at Fort McCoy to help ensure commercial sponsorships are not abused. Individuals who can perform commercial sponsorship and advertising duties for Fort McCoy are limited to Family and MWR employees.

Command authorities within Family and MWR have designated by name and in writing individuals at Fort McCoy who can perform commercial sponsorship and advertising duties.

Family and MWR employees authorized to work with commercial sponsorship must receive appropriate professional developmental training.

All sponsorship agreements with businesses must be reviewed by the Fort McCoy Installation Legal Office to ensure they meet all legal requirements.

For more information about commercial sponsorship in the Fort McCoy community, call the Family and MWR Marketing Office at 608-388-5358.

(Submitted by the Fort McCoy Family and Morale, Welfare and Recreation Marketing Office.)

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