Someone can scarcely enter Fort McCoy without noticing the
Triad Logo displayed prominently on various structures, publications,
and Soldiers' uniforms throughout the installation.
Fort McCoy recently took steps to obtain a federal trademark
registration to protect its intellectual property rights in the Triad
Logo. A trademark or a service mark is a distinctive word, phrase,
logo, domain name, graphic symbol, slogan, or other device that is
used to identify the source of a product or service and to distinguish
a manufacturer's or merchant's products and services from others.
Some examples of famous trademarks are Nike (sports apparel),
Gatorade (beverages), Microsoft (software), Kinko's (photocopying
service), Blockbuster (video rental service), and FedEx (delivery
The Triad Logo includes the unique depiction of the triangular
shape of the cantonment area at Fort McCoy. Fort McCoy was the only
U.S. Army installation to
be laid out in such a configuration. Thus, the Triad Logo has a unique
and long-standing connection with Fort McCoy.
The Deputy Staff Judge Advocate at Fort McCoy, Lt. Col. Hal
Baird, has intellectual property law experience. His experience,
guidance and work was instrumental in obtaining the federal trademark
registration of the Triad Logo.
"One of the ways to establish a symbol or logo as a
trademark or service mark is to use it over a long period of time, as
the installation has used the Triad Logo," Baird said. Fort McCoy
continuously has used the Triad Logo in a variety of different
contexts since May 1975, about eight months after the installation was
renamed "Fort McCoy" in place of "Camp McCoy."
Baird explained that, "By using this symbol over time,
Fort McCoy has established in the minds of the public that it is the
source or sponsor of any goods, services, or events associated with
the Triad Logo."
Federal registration of the Triad Logo signifies that the
United States Patent and Trademark Office has concluded that Fort
McCoy holds the exclusive right to use the Triad Logo in connection
with products, services, and events, Baird said. Since only Fort McCoy
is authorized to use the Triad Logo in this manner, members of the
public can feel secure that Fort McCoy is the source or sponsor of any
product, service, or event with which the Triad Logo is displayed or
As the owner of a federal trademark registration on the Triad
Logo, Fort McCoy is authorized to display the ® symbol with the Triad
Baird added that because only owners of federally registered
trademarks and service marks are authorized under U.S. law to display
the ® symbol with their marks, the use of the ® symbol places the
world on notice that the Triad Logo is a federally registered
Fort McCoy uses its federally registered Triad Logo for a
number of specific installation purposes, including as a unit crest to
identify Soldiers wearing this crest on their uniforms as members of
the U.S. Army Garrison at Fort McCoy.
Fort McCoy's ownership of the federal trademark registration of
the Triad Logo enables the installation to control how the Trial Logo
is used and who is authorized to use it.
Baird said that the use of the Triad Logo requires specific
approval from the Fort McCoy Garrison Command Group. Upon receipt of
Command Group approval, authorized individuals may request copies of
the official Triad Logo from the Fort McCoy Directorate of Emergency
Services/Directorate of Plans, Training, Mobilization and Security
Training Support Section.
For more information about trademarks and service marks, visit
the United States Patent and Trademark Office Web site at http://www.uspto.gov.
For more information regarding trademarks and service marks
within the Fort McCoy community, call Baird at (608) 388-5390.
(Submitted by the Fort McCoy Installation