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April 08, 2011
Shopmyexchange.com relaunch pays off
for military shoppers
|DALLAS (Army and Air Force Exchange Service Public
Affairs) — While it’s not exactly a NASA launch pad, the Exchange’s
website has been the subject of an intense pre-flight checklist as it
prepares for the re-launch of
The promotion, which is under way, will include more than $5,000 in
giveaways for authorized shoppers, troops, and their Families, who log
on through Monday, April 18.
The Exchange’s ground crew is on a mission to “boldly go where no site
has gone before” as a new, enhanced look and feel makes it easier to log
in for exclusive offers and savings. Military shoppers also can stay
informed and receive coupons, some with exclusive QR coded deals, which
can be sent directly to smart phones and other portable devices.
Like a good mission control center, shopmyexchange.com puts everything
at the user’s fingertips.
The Exchange’s Facebook, Twitter, YouTube and blog pages, movie
schedules for on-base theaters, a local Exchange locator and celebrity
interviews, for example, are intuitively integrated and easy to use.
Beyond the more than 18 million items available to authorized shoppers,
any American can support the troops through the site by sending a gift
or calling card to those serving far from home.
According to the Captain’s log, Exchange shoppers will find even more
opportunities to save with limited time only Super Daily Specials,
Online Savings Club available only to shopmyexchange.com community
members and Specialty Stores offered through an exclusive online vendor
Servicemembers also still will enjoy the quality customer service and
product assortment they’ve become accustomed to throughout the nearly
116-year history of the Exchange.
“We expect the new interface to really ‘click’ with Exchange patrons,”
said the Army & Air Force Exchange Services’ Chief Operating Officer
Mike Howard. “One look and I think they’ll agree that shopmyexchange.com,
with its tax-free savings, free standard shipping and new look, is truly
out of this world.”