D.C. (American Forces Press Service) — Aspiring
filmmakers in the military community have the chance to flex their
creative muscle and play a part in "It’s My Benefit 2,"
the sequel to the Army and Air Force Exchange Service’s inaugural
2008 video contest.
a theme of "Rediscover the Values of AAFES," this year’s
contest is looking for commercials, of 30 to 60 seconds, demonstrating
what AAFES value means to the filmmaker. It could mean a shopping
spree valued at $1,000, $500 or $250 if the commercial is chosen as
one of the top three winners.
the prizes, AAFES is also offering budding directors, producers and
actors major exposure as winning entries will eventually make their
way to an international audience via the BX/PX’s proprietary
in-house network, EXTV," Mat Dromey, AAFES chief marketing
officer, said. "Today, EXTV programming is seen … around the
world, including locations throughout Iraq and Afghanistan."
with last year’s contest, the commercials can be shot in the stores,
Lisa Moak, AAFES’ strategic marketing manager, said.
the store managers should be aware of this," Moak said. "All
(filmmakers) have to do is maybe just mention it to a manager that,
‘Hey, I’m filming a video for the contest.’ They’ll be happy
contest may give customers a chance to tell the world that they find
value at AAFES by shopping the sales or using coupons, and it’s also
a chance for AAFES to educate customers about the store.
average shopper can save 20 percent shopping at AAFES," Moak
said. "It’s to get them to start looking a little more at the
value of AAFES and how they’re spending their money."
for the contest, which is open to military identification card holders
18 and older, can be found at the AAFES Web site at http://www.aafes.com.
They’ll have until June 20 to upload their 100 megabyte or smaller
video to the Web site indicated. It should be in one of several
formats indicated in the rules, including MPG or WMV.
important to note that as soon as the video is submitted to AAFES, it
belongs to them and therefore cannot be posted to other sites like
YouTube or Facebook, Moak said.
field of entries will be narrowed to 10 semifinalists before the
announcement of the winners, which is scheduled for the end of July.
last year’s 28 entries, this year’s will be judged on
"creativity, accuracy of information and how it promotes the
value of AAFES," Moak said.
winning videos are anticipated to begin airing about a month after
personnel who want to film in Fort McCoy Main Exchange, building 1538,
are requested to speak with PX Store Manager Renee Davis in the store
before filming or to call 608-269-5604 for more information.