[ The Real McCoy Online Home ]                                                                                                                     March 13, 2009
Community

Commissary wins award 
for meat display competition

By Cherie Huntington, DeCA public affairs specialist
Photo: Meat Manager Jerome Church (left to right), Acting Grocery Manager Jessica Pfaff and Produce Manager Bob Moreno pose by the Meat Merchandizing Contest Display they designed and assembled for the Fort McCoy Commissary. (Photo by Jessica Pfaff)
Meat Manager Jerome Church (left to right), Acting Grocery Manager Jessica Pfaff and Produce Manager Bob Moreno pose by the Meat Merchandizing Contest Display they designed and assembled for the Fort McCoy Commissary. (Photo by Jessica Pfaff)

FORT LEE, Va. — Thirteen commissaries won honors for their meat merchandising mettle in the Defense Commissary Agency’s (DeCA) first-ever Meat Merchandising Contest.

The Fort McCoy Commissary, building 1537, took top honors for the site store in the DeCA East and DeCA Overall First Place U.S. Stores categories.

"Savvy shoppers know that commissary meat cases carry top value savings throughout the store," said Philip E. Sakowitz Jr., DeCA director and chief executive officer.

"Great merchandising helps customers remember that fact when it’s time to spend their hard-earned dollars on groceries," Sakowitz said.

Highlighting a theme of "Meat Your Healthy Choices," winning stores are listed below by region. Included are "site stores," or commissaries that are provided fresh meat cuts processed and wrapped at a larger, "parent" commissary.

DeCA East
        Superstore: Naval Air Station Jacksonville, Fla.
        Large: Fort Eustis, Va.
        Small: Naval Support Facility Dahlgren, Va.
        Site Store: Fort McCoy, Wis.

DeCA West, U.S. Stores
        Superstore: Lackland Air Force Base, Texas
        Large: McClellan, Calif.
        Small: Vance Air Force Base, Okla.
        Site Store: Naval Air Facility El Centro, Calif.

DeCA West, Overseas Stores
        Large: Yokota Air Base, Japan
        Small: Naval Air Facility Atsugi, Japan
        Site Store: Camp Stanley, South Korea

DeCA Europe 
        Large: U.S. Army Garrison, Heidelberg, Germany
        Small: U.S. Army Garrison, Bamberg, Germany

DeCA Overall First Place U.S. Stores
        Superstore: Lackland Air Force Base, Texas
        Large: Fort Eustis, Va.
        Small: Naval Support Facility Dahlgren, Va.
        Site Store: Fort McCoy, Wis.

DeCA Overall First Place Overseas Stores
        Large: Yokota Air Base, Japan
        Small: Naval Air Facility Atsugi, Japan
        Site Store: Camp Stanley, South Korea

     A panel of judges evaluated commissaries in four areas:
         • Display and merchandising
         • Consumer education and outreach
         • Store metrics
         • Entry presentation

In what is planned to be an annual competition, stores chose a minimum two-week period for judging between June 1 and Sept. 30, 2008. Every commissary worldwide participated.

"This new event provides a competitive platform for meat departments to express their creativity in merchandising, generating customer excitement, increasing sales and promoting health education through targeted fresh meat products," said Randy Chandler, DeCA’s sales director. "Informing customers about healthy choices in the meat department helps highlight our role as nutritional leader for the Department of Defense. Superior selection, quality and prices spanning all budgets make DeCA’s fresh meat just one more reason the commissary is worth the trip."

Commissary shoppers save an average of more than 30 percent on their overall grocery bills compared to commercial prices. In addition, many commissaries offer fresh meat products at case lot sales or special events.

 

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