[ The Real McCoy Online Home ]                                                                                                                 February 27, 2009

The Real McCoy name registered

Fort McCoy legal officials are thrilled to announce that the United States Patent and Trademark Office recently granted a federal service mark registration to the U.S. Army for "The Real McCoy," the name of this newspaper.

Thus, readers will notice that the name of the newspaper now includes a federal registration mark or ® ("R" inside a circle).

At first glance, this might seem like a change having little consequence, but it is change that actually carries with it significant legal implications for Fort McCoy and the public.

Fort McCoy is at the forefront of efforts to protect U.S. Army intellectual property, including trademarks and service marks.

As part of these efforts, Fort McCoy previously sought and received a federal trademark registration for the familiar Triad Logo, which is used in many places on the installation including as the unit crest for Soldiers assigned to the U.S. Army Garrison at Fort McCoy.

In general, a trademark or a service mark is a distinctive word, phrase, logo, domain name, graphic symbol, slogan, or other device that is used to identify the source of a product or service and to distinguish a manufacturer’s or merchant’s products and services from others.

Some examples of famous trademarks are the Nike swoosh (sports apparel), McDonald’s Golden Arches (restaurants), Gatorade (beverages), Microsoft (software), Kinko’s (photocopying service), Blockbuster (video rental service), and FedEx (delivery services).

Trademarks and service marks are good because they establish ownership. For example, one simply could not open up a fast food restaurant and use the McDonald’s Golden Arches in any way.

Under U.S. law, the ® symbol used in conjunction with "The Real McCoy" and the Triad Logo identifies Fort McCoy as the unique source of its products and/or services associated with these marks.

In granting Fort McCoy the federal registrations of these two marks, the United States Patent and Trademark Office proclaimed that Fort McCoy holds the exclusive right to use and control the use of both of these marks in connection with products, services and events.

Therefore, when any member of the public sees one of these marks displayed, they can feel secure that Fort McCoy is the source or sponsor of the corresponding product, service or event.

Fort McCoy also controls the use of "The Real McCoy" mark and Triad Logo. Fort McCoy’s ownership of the federal registrations of the Triad Logo, and "The Real McCoy" serve as notice to the public that Fort McCoy has the exclusive right to control by whom and how these marks are to be used. Under a Fort McCoy Garrison policy, use of either the Triad Logo or "The Real McCoy" mark requires specific approval from the Fort McCoy Garrison Command Group.

With respect to the Trial Logo, individuals or organizations that have received Command Group approval for use, may obtain copies of the official Triad Logo from the Fort McCoy Directorate of Plans, Training, Mobilization and Security Training Support Section.

For more information about trademarks and service marks, visit the United States Patent and Trademark Office Web site at http://www.uspto.gov.

For more information regarding trademarks and service marks within the Fort McCoy community, contact the Installation Legal Office at 608-388-5390.

(Submitted by the Fort McCoy Installation Legal Office.)



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