McCoy legal officials are thrilled to announce that the United States
Patent and Trademark Office recently granted a federal service mark
registration to the U.S. Army for "The Real McCoy," the name
of this newspaper.
readers will notice that the name of the newspaper now includes a
federal registration mark or ® ("R" inside a circle).
first glance, this might seem like a change having little consequence,
but it is change that actually carries with it significant legal
implications for Fort McCoy and the public.
McCoy is at the forefront of efforts to protect U.S. Army intellectual
property, including trademarks and service marks.
part of these efforts, Fort McCoy previously sought and received a
federal trademark registration for the familiar Triad Logo, which is
used in many places on the installation including as the unit crest
for Soldiers assigned to the U.S. Army Garrison at Fort McCoy.
general, a trademark or a service mark is a distinctive word, phrase,
logo, domain name, graphic symbol, slogan, or other device that is
used to identify the source of a product or service and to distinguish
a manufacturer’s or merchant’s products and services from others.
examples of famous trademarks are the Nike swoosh (sports apparel),
McDonald’s Golden Arches (restaurants), Gatorade (beverages),
Microsoft (software), Kinko’s (photocopying service), Blockbuster
(video rental service), and FedEx (delivery services).
and service marks are good because they establish ownership. For
example, one simply could not open up a fast food restaurant and use
the McDonald’s Golden Arches in any way.
U.S. law, the ® symbol used in conjunction with "The Real
McCoy" and the Triad Logo identifies Fort McCoy as the unique
source of its products and/or services associated with these marks.
granting Fort McCoy the federal registrations of these two marks, the
United States Patent and Trademark Office proclaimed that Fort McCoy
holds the exclusive right to use and control the use of both of these
marks in connection with products, services and events.
when any member of the public sees one of these marks displayed, they
can feel secure that Fort McCoy is the source or sponsor of the
corresponding product, service or event.
McCoy also controls the use of "The Real McCoy" mark and
Triad Logo. Fort McCoy’s ownership of the federal registrations of
the Triad Logo, and "The Real McCoy" serve as notice to the
public that Fort McCoy has the exclusive right to control by whom and
how these marks are to be used. Under a Fort McCoy Garrison policy,
use of either the Triad Logo or "The Real McCoy" mark
requires specific approval from the Fort McCoy Garrison Command Group.
respect to the Trial Logo, individuals or organizations that have
received Command Group approval for use, may obtain copies of the
official Triad Logo from the Fort McCoy Directorate of Plans,
Training, Mobilization and Security Training Support Section.
more information about trademarks and service marks, visit the United
States Patent and Trademark Office Web site at http://www.uspto.gov.
more information regarding trademarks and service marks within the
Fort McCoy community, contact the Installation Legal Office at
by the Fort McCoy Installation Legal Office.)