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February 24, 2012

Leisure

MWR Services Survey to assess program interest, use, satisfaction

By Evan Dyson, U.S. Army Installation Management Command

SAN ANTONIO — The Army is surveying selected members of its communities worldwide as part of an effort to improve morale, welfare and recreation (MWR) programs. The Army MWR Services Survey, which includes the Fort McCoy garrison, will remain open from late February through March.

The survey, conducted by the Marketing Research and Analysis Branch of the Family and MWR Programs directorate, U.S. Army Installation Management Command (IMCOM), seeks to identify what customers are interested in, whether they are using available services and if so, how satisfied they are with the programming their garrison has to offer.

The marketing branch will distribute the survey to randomly selected participants at 75 garrisons. Four population segments have been targeted to receive invitations to take the survey: Soldiers, spouses of active-duty Soldiers, civilian employees and military retirees.

Each installation is required to assess its MWR programs every three years, said Jobi Spolum, Fort McCoy Directorate of Family and Morale, Welfare and Recreation (DFMWR) Marketing Office.

“The feedback we receive from this survey will allow us to measure leisure activity participation, patron interests, usage, satisfaction levels and perceived importance of DFMWR programs and facilities here at Fort McCoy,” Spolum said. “After we receive the complete consolidated report, we can determine the major findings and results, which will enable us to make better programming decisions.”

According to IMCOM project managers, this survey will aid garrisons directly by providing them community feedback.

“The survey is going to give us the information we need to make sound business decisions based on customer interest,” said Joseph Rayzor, marketing chief for Family and MWR Programs.

“There is great value for senior leadership to receive input from the entire Army community,” added Rayzor. “The information from this survey will be used to shape Family and MWR programs and services that support the Army of the future.”

Those selected to participate in the survey have been contacted via e-mail. Follow-up messages will be sent by postal mail. Survey answers can be submitted online or through traditional means.

Results will be analyzed and compiled into a report by late summer 2012.

Anyone who would like to comment or know about Fort McCoy DFMWR programs, activities and events has several local options as well, Spolum said. Comments can be submitted 24/7 through the Interactive Customer Evaluation site at http://ice.disa.mil/index.cfm?fa=site&site_id=344.

Information about DFMWR programs at Fort McCoy is available at the DFMWR website at www.mccoymwr.com, or event/activity information is available by calling the DFMWR Event Line at 877-864-4969 or 608-388-7400.

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