By C. Todd
Lopez, Army News Service
D.C. —Effective Jan. 16, the official Web site of the United
States Army is sporting a new look.
new site features a graphic redesign, a new "subdued" color
palette, and a downplaying of page graphic elements so user focus will
be on content and not flashy graphics. Billed as a "refresh"
of the "official homepage of the United States Army," the
newly designed Army.mil (http://www.army.mil)
will be more than just a change to the look and feel of the site,
new Army.mil also includes software to ensure more streamlined
delivery of video content, additional servers to host content closer
to the user, expanded image galleries, an increased emphasis on visual
products, and streamlined navigation menus to help users find
information more quickly.
wanted to make it easier for visitors to find what they wanted on the
site," said Lt. Col. Kevin Arata, director of the Army’s online
and social media division."
print story page on the site now will feature larger photographs at
the top of the page. Articles with multiple photos will automatically
display "slide shows" to make it easier for users to see all
images associated with a story.
Army’s official Web site has hosted video content for several years
now, but Arata said the site was having difficulty handling the
bandwidth associated with video content. The site redesign will
feature software that makes it easier to stream video content to the
user. The site also will use multiple servers strategically placed
around the world, so bandwidth-intensive content is located closer to
to the new video software, video content also now can be higher
quality. And users can share the best of those videos with friends and
family via mail-to options and URLs that allow users to embed video
into their own Web pages.
neat thing," Arata said, "is that if I want to share a video
I find on Army.mil with my dad, I can easily do that now."
Jan. 16 refresh of Army.mil also will feature links on content that
allow users to tag stories and video pieces using social book-marking
links like Delicious, Digg and Reddit.
refreshed Web site launched in January is the first step in what will
ultimately be a totally redesigned Web site launched in October
2009," he said. "The Web site in October will incorporate
the latest in technology to ensure we have a world-class Web site for
our world-class Army."